About Visit Carlsberg

With nearly 200,000 visitors a year, Visit Carlsberg is one of Copenhagen’s major attractions. The Carlsberg Museum & Business Centre is the city’s new event, meeting and conference venue with its own restaurant and bar in a unique setting. 

Carlsberg has also embarked on the development of the Ny Carlsberg Brewhouse as the group’s future global Brand & Experience Center.

All these facilities are operated and managed by Visit Carlsberg, which is part of Carlsberg Group Corporate Affairs.


New Brand & Experience Centre to be built

New Brand & Experience Centre is being realized right now by Visit Carlsberg in the iconic Brewhouse. The grand opening of the attraction is scheduled for 2017.

The Carlsberg Brewhouse, at the epicenter of the Heritage District, will welcome the world to Copenhagen at the birthplace of the brand. Built in 1901 and re-imagined for the 21st century, the Brewhouse will be a breakthrough attraction that continues Carlsberg’s legacy of sharing.

An economic catalyst for the development of Carlsberg Byen, the Brewhouse will be a leading Copenhagen attraction that will unite the Carlsberg family of brands under one roof, sharing Carlsberg’s heritage, values, and passion with a new generation.